UK online merchants are expected to export a record £153m worth of items this Christmas to online buyers all over the world, according the latest data from eBay.co.uk.
Between the end of October, to the middle of December, eBay merchants in the UK will ship fashion, electronics and collectibles items to markets as far afield as the U.S. and Australia (38% of UK exports last year), and closer to home to Italy, France and Germany (34% of UK exports). While exports to China and Hong Kong are lower, they are expected to import some of the most expensive items during this period, including tablet computers, smartphones, and British fashion brands.
Data from eBay.co.uk last year shows that Christmas sales to overseas buyers begins to ramp up from 27th October, marking the start of the Christmas ‘exporting window’ for UK sellers. The busiest online shopping period for exporters is during the first week of December but most cross border trade deals are wrapped up by December 15th.
eBay released the data to ensure that the 200,000 businesses on eBay.co.uk, 95% of whom sell overseas, are well prepared for the huge opportunity this Christmas. The expected festive ‘export window’ could be worth as much as £765 for each seller on eBay.co.uk.
Murray Lambell, director of international trade, eBay in the UK, said: “Cross border trade on eBay.co.uk is expected to grow from £127m last Christmas to £153m this year, representing a massive economic opportunity for the UK. British businesses should ensure they are ready from the end of October to take full advantage of the Christmas ‘export window’ and the significant global demand for UK brands and products. With the ability to reach over 152 million shoppers around the world 24/7, there is no better time than now to gear up for international market.”
Dominic Jermey, chief executive of UK Trade & Investment, said: “It is fantastic to see the vast range of export opportunities for UK companies this coming festive season, from those countries on our doorstep to ones right across the world. With forecasts of 3 billion online consumers worldwide by 2017, we at UKTI recognise the potential for British businesses in online sales. That is why we have it wrapped with initiatives like the e-Exporting Programme we launched in September to help companies sell while they sleep.”
“I would like to encourage UK companies to seize this golden opportunity and help make sure it’s UK goods that fill Santa’s sleigh this Yuletide.”
eBay recently launched Russian, Spanish and Portuguese language websites, opening up markets such as Russia, Brazil, and China to UK merchants. The company has also extended its commerce translation engine.