UK supermarket sales spike in run up to Jubilee celebrations, reports Nielsen

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Watkins: sales buoyed by promotional spend in May

Watkins: sales buoyed by promotional spend in May

Sales at UK grocery retailers rose 12.5% year-on-year in the week leading up to the Jubilee celebrations (week ending 2 June 2012), according to the latest retailer performance figures released today by global information and insights firm Nielsen.

This seven-day sales boost built on growing momentum from the previous week, as the ‘summer of events’ began with the Olympic Torch Relay on 19 May 2012 and a week of warm weather across the UK. Seven-day sales at UK grocery multiples for this week ending 26 May 2012 accelerated to +5.7%, said Nielsen.

However, the cold and wet weather earlier in May led to subdued trading. Across the standard four-week reporting period as a whole (to 26 May 2012), year-on-year growths remained close to their underlying trend for 2012, at +3.3% (value sales) and -0.9% (unit sales).

Over the month, performance in the impulse and sharing categories rebounded, with the strongest growth coming from crisps and snacks (+10%), confectionery (+9%), soft drinks (+7%) and beer, wines, spirits (+7%), said Nielsen.

Nielsen senior manager for retailer services, Mike Watkins, said: “Overall, May was a month of better momentum across food retailing, with the major supermarkets issuing a deluge of cash savings and discounts, actively encouraging shoppers to visit and spend.

“This has been a familiar pattern over the last six months. Promotional spend remains at 35% of overall basket sales at the grocery multiples and we anticipate a continuation of these trends for the next three months.” 

Table: 12-Weekly % Share of grocery market spend by retailer and value sales % change

  % share,12 weeks to28 May 2011 % share,12 weeks to26 May 2012 % value change vs same 12 Weeks Year Ago
TESCO

29.1%

28.8%

1.8%

ASDA

15.7%

16.3%

6.3%

SAINSBURY

15.9%

15.9%

2.5%

MORRISONS

11.4%

11.2%

0.6%

CO-OPERATIVE

7.5%

7.1%

-1.9%

WAITROSE

4.0%

4.2%

6.1%

MARKS AND SPENCER

3.5%

3.5%

2.0%

ICELAND

1.9%

1.9%

2.7%

ALDI

1.8%

2.4%

38.5%

LIDL

1.8%

2.0%

14.1%

The figures in the table are based on 12 weeks sales through to 26 May 2012compared with the same 12 week period in 2011.  Source: Nielsen Total Till, Nielsen Homescan