UK toy sales increase by 5% in 2015, latest figures from NPD Group reveal

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Latest figures from The NPD Group Inc, a global information company, show that year-to-date (January to 6 December 2015) toy industry sales in Britain have increased 4.8% versus the same time period last year. The categories showing the most growth include Action Figures & Accessories (19%), plush (13%), and Building Sets (12%). The remaining eight categories showed modest single-digit increases (six categories) and declines (two categories).

Frédérique Tutt, global toy industry analyst with The NPD Group, said: “2015 has been a strong year for the British toy market to date and the NPD group expects the year to finish up 5% after a similar increase in 2014.   Branded and licensed toys with traditional play patterns have been the key drivers behind the market performance, with collectible toys topping the charts.”