Fast selling smoothie brand, Savse, increases distribution across the UK

Savse, a fast growing smoothie brand in the UK, has increased distribution of stock in Boots stores across the UK from 500 to 700 stores, which sees stock grow from three to four SKUs, with the addition of Super Red to the already available Super Blue, Super Green, Super Orange flavours.

With demand of Savse Smoothies continuing to grow, Waitrose has quadrupled distribution to over 200 stores across the UK, with the inclusion of a third SKU, Super Orange, on to shelves. This will sit alongside the already existing Super Green and Super Blue. And as of 15 February, Rontec, a leading player in the UK forecourt industry will stock Super Blue and Super Orange 250ml bottles in approximately 190 of its ‘Shop’N Drive’ branded convenience stores across the country.

In response to the nation’s growing focus on sugar, Savse has unveiled new labels. These new labels will detail a ‘no added sugar’ sign that will sit alongside the current calorie content detail on the transparent labels.

Savse founder, Guka Tavberidze, said: “It’s telling to see big players such as Coca-Cola and Pepsi acquiring brands such as Innocent and Naked Smoothies in a bid to add healthier alternatives to their repertoire and still feeling the heat. At Savse we are focused exclusively on providing consumers with a genuinely healthier offering. With a further 5% reduction of natural sugar across our range, our smoothies are even more appealing for the health conscious and those wanting to make small changes.”

In addition to Boots and Waitrose, in January 2016 Savse smoothies launched into key convenience outlets Nisa, Costcutter and Spar Scotland stores, with 250ml bottles of Super Green, Super Blue and Super Orange.

Savse smoothies are available in five different ‘Super’ flavours, with a unique mix of fruit and veg, including strawberry and broccoli, beetroot and blackcurrant.