Ultra Mobile, the mobile operator known for keeping people connected with families and friends overseas, said it has reached a key distribution agreement to supply over 6,000 7-Eleven Inc. convenience stores nationwide with its prepaid service plans starting this month.
Ultra Mobile, which focuses on the estimated 40m foreign-born people living in the United States who regularly call or text internationally, said the availability of its product in 7-Eleven — the world’s largest operator, franchisor and licensor of convenience stores — is part of the company’s strategy to grow by nearly doubling the number of its distribution outlets nationwide.
Operators of participating 7-Eleven stores will offer Ultra Mobile’s $29 per month service plan and replenishments for customers renewing their plans. The plan provides unlimited international talk and text to over 40 countries, 1,000 minutes of credit for calling anywhere in the world and data at 4G LTE speed.
Ultra Mobile will be available in 7-Eleven stores with significant local populations of ethnic communities, and customers who speak Spanish, Chinese or Indian dialects can take advantage of the in-language customer care offered by Ultra Mobile in these languages.
“We are very pleased to have reached this agreement with a company that shares our vision of offering consumers convenience, affordability and plans tailored to meet their needs in prepaid mobile services,” said Chris Furlong, Ultra Mobile’s executive vice president of product and marketing.
“7-Eleven’s aim to provide a portfolio of wireless services that appeal to an important segment of their shoppers – immigrants to the U.S. — aligns perfectly with Ultra Mobile’s strategic focus,” he added. “As we strive to innovate and achieve diversity in our distribution channels, this agreement gives us an opportunity to serve a segment of wireless subscribers who want affordable, no-contract mobile services.
“We also are aware that within the prepaid segment, a significant portion is very budget conscious, and our value proposition is designed to address the needs of that audience,” Furlong added.
Ultra Mobile services are already available for purchase and activation at nearly 15,000 US retail outlets. Hundreds of thousands of customers use its services monthly.