Unibail-Rodamco unveils visionary new shopping centre in Poland


Unibail-Rodamco, Europe’s leading listed commercial property company, has unveiled its latest major project – Wroclavia – a 71,000sq m (764,000sq ft), shopping centre in the heart of Wrocław, Poland, representing an investment of €240m to be completed autumn 2017.

After having introduced several international differentiating concepts such as Hollister and Michael Kors in the Polish market, Unibail-Rodamco is creating a new truly iconic, modern retail and leisure destination in Poland. The centre will house the largest cinema of the city (including its first IMAX screen) and over 200 international and domestic brands.

Unibail-Rodamco has already signed 16 pre-lets with major retailers, taking a total of over 20,000sq m(215,280sq ft) before the project had been revealed to the market. LPP Group will implement its six concepts including a Reserved flagship store, House, Sinsay, Cropp, Mohito and has also chosen Wroclavia to showcase one of its latest brands Tallinder. On its side, Inditex Group will open a major Zara store over two floors, on top of Zara Home, Bershka, Pull&Bear, Massimo Dutti, Oysho and a Stradivarius of over 600sq m (6,458sq ft).

“At this early stage of the project, we are already seeing significant interest from major international brands, choosing the centre as the key location for their first or largest stores in the city. This illustrates the huge potential of Wroclavia, as we continue to innovate and enhance the retail property market level in Poland”, commentedArnaud Burlin, the Managing Director of Unibail-Rodamco in Central Europe.

In addition to the 64,000sq m (689,000sq ft) dedicated to the best local and international brands, there will also be 7,000sqm (75,350sq ft) of premium office space. Wrocław is one of the fastest developing cities in Poland, attracting global corporations such as Google, HP, Microsoft, Credit Suisse and Amazon. There is currently a huge demand for high-quality office space in the city.

Wroclavia will also host an array of leisure concepts and services, in line with Unibail-Rodamco’s commitment to providing its customers with a complete shopping experience of the highest quality. 18% of the GLA (12,780sq m/137,560sq ft) will be dedicated to leisure and dining. It will include one of Unibail-Rodamco’s signatures – The Dining Experience ; and a unique 20-screen cinema with a selection of VIP rooms. The company’s famous ‘4 Star Label’ – a unique approach which sets ambitious standards for improved quality at each stage of the customer’s experience – will be a key differenciator for the centre.

The centre will also showcase truly spectacular architecture, designed by IMB Asymetria, Polish architects based in Krakow. Its contemporary contours and materials will create a modern atmosphere that stands out as Wrocław’s premier shopping destination, and will enhance the city’s historic architectural style.

Its location in the city’s epicentre provides unrivalled access to both domestic and international consumers. With the largest city-centre car park in Wrocław (2,300 parking spaces), the immediate proximity of the main train station and excellent connectivity to Europe, Wroclavia is ideally located to enjoy high footfall and sales once opened in autumn 2017.