Uniform collaborates with innocent to launch Shots

Brand Design Agency Uniform has revealed it is part of the collaborative team who developed Shots, the latest juice product range from innocent drinks. Uniform worked alongside its client innocent to create the product identity and packaging. 

The new collection that rolls out this week to UK shops is a variety of healthy juice shots with maximum impact both on the shelf and in taste. The range extends innocent’s premium juice selection, an evolution from the original smoothies that launched the successful brand. 

Amid a rise in health-consciousness and with the wellness industry booming, people are seeking out drinks with functional benefits. The innovative new product range promotes the health benefits of daily juice drinking and will appeal to an audience who want convenient, high-quality healthy products. 

In order to deliver an innovative product identity and packaging design which is small yet impactful with real shelf standout, Uniform conducted in-depth research and development phases, exploring the dimensions of the new bottle shape and design, the labels and a variety of packaging that sits on shelf. This has also allowed the bottle to be 100% recyclable, often an issue in the category. 

Uniform creative lead Richard Pay, says: “In a hectic market, it’s becoming harder for brands to really stand out. In order to differentiate, we focused our design on effect and intensity where competitors have focused on ingredients. We have worked hard to ensure that despite challenging restrictions, we created a product that stands out on shelf.” 

innocent drinks said: “We pushed Uniform to come up with something that stands out and they came back with a great solution, providing lots of stand out for such a little bottle. Due to our recyclability plans, the bottle had to fit strict sizing criteria in order for them not to be lost in the recycling process. Uniform’s creative thinking and innovative ways of working have ensured that the design was not impacted due to the bottle constraints.”