Unilever Foundry calls on startups to hack sustainable e-commerce


After the success of three hackathons last year, Unilever Foundry is launching ReHack 2015, designed to fuel innovation in sustainable e-commerce.

UK tech companies and start-ups, digital agencies, retailers and brand owners are being invited to participate in Unilever Foundry ReHack 2015, which will see some of the country’s brightest tech minds compete to develop technologies that can make e-commerce a force for good.

The ReHack 2015 event, launched in partnership with Hoxton Mix Collective, which matches startups and small businesses with corporate leaders, will be held over the 25 and 26 of June at Village Underground in London.

Open to startups, individuals and established tech companies, the event will challenge participants to develop a world-changing idea that will drive e-commerce and support Unilever’s ambition to make sustainable living achievable globally.

Unilever Foundry is looking for solutions which can be piloted and scaled across the organisation. Participants will compete for the chance to launch a paid pilot with Unilever, with success being defined against the following criteria:

  • Improve health and wellbeing for its shoppers and the wider community
  • Reduce environmental impact
  • Enhance the livelihood of the communities we serve

Teams will get on-site support from e-commerce experts from major brands, retailers, charities and sustainability specialists. The technology IP generated through the hack will be retained by the tech participants.

Joe Comiskey, e-commerce innovation lead at Unilever, said: “Our mission is to make sustainable living commonplace in everyday life and innovation in eCommerce can play a big part in achieving progress on this journey. The evolution of eCommerce and its role in everyday life is still at an early stage; so there is an enormous opportunity for startups and established businesses such as Unilever to work in partnership to create positive innovations that can change business practices and people’s lives for the better.”

Selina Sykes, e-commerce director, Unilever: “This hack will provide an opportunity for innovators to put their ideas to the test and make a real contribution to sustainability.”