Unilever, the UK’s number one ice cream manufacturer, is set to brighten up freezers across the nation this summer with its latest range of innovation from the iconic Wall’s brand.
The new variants from Wall’s best-selling brands include a magical offering from Cornetto, two fun flavours from Wall’s Calippo and a brand-new shape innovation from Twister, its first in 18 years.
Andre Burger, VP ice cream and snacking, Unilever UK&I, commented: “Our mission is to bring more smiles to more people this summer, and what better way than through great tasting, great quality ice cream from our iconic Wall’s brand. Reflecting the trend for all things mermaid-inspired, we’ve trawled the high-seas for inspiration and this latest offering from Cornetto is sure to leap out of the ice cream cabinets this summer. We’ve also looked at how we can refresh our existing portfolio to create tongue-tingling tasty treats with our new Calippo Lime and Cola variants, plus, our new Twister 3ster is set to send shoppers round the bend with the new three flavour combination of vanilla, strawberry and mango.
“With these new innovations, our ice cream portfolio will bring to life shoppers’ favourite parts of summer, making those summer moments even more enjoyable and helping to drive incremental sales to the category.”
Wall’s Cornetto, the number one brand in the filled cones segment and famous in the category for its classic and superior ingredients, aims to help retailers capitalise on sales this summer with a magical new offering.
From unicorns to mermaids, the trend for fantasy-inspired products has swept the nation in recent years. To bring a touch of enchantment to the ice cream category and appeal to Millennials and Gen Z, Cornetto is launching Cornetto Mermaid. Thisfun new product features a pink cone filled with a delicious matcha and raspberry flavoured ice cream. Fans of the brand will also be able to get their hands on a raspberry and vanilla multipack range too. The magic doesn’t end there though, with a holographic varnish on the packaging, emulating a mermaid’s tail, these highly Instagrammable novelty cones are set to become the icon of summer and is set to drive incremental sales.
Wall’s Calippo is set to reinvigorate the category by adding two cool new additions to its portfolio.
New Calippo Cola responds directly to increasing consumer demand for cola flavoured ice cream products. Calippo Lime is already available in multipacks, but the brand is now launching this family favourite in an OOH SKU.
At only 90 Kcal and 93 Kcal per serving respectively these are set to be incredibly popular this summer.