Unilever UK recruits former Britvic marketer, Clarke, as brand building director

Magnum pint tubs: Unilever ice cream innovation

Magnum pint tubs: Unilever ice cream innovation

Unilever UK has appointed FMCG marketer Noel Clarke as its new brand building director – ice cream, following the former director Pete Harbour’s move stateside to Unilever USA.

Clarke is responsible for the marketing of Unilever’s out-of-home and in-home ice cream brands including Ben & Jerry’s, Magnum and Wall’s (UK) and HB (Ireland), including popular children’s ice cream products such as Calippo and the new Haribo Push Up.

Unilever is the largest manufacturer in both the £832m UK ice cream market and in Ireland. New product launches this year have included Magnum and Carte D’Or pint tubs, Ben & Jerry’s Core Concoctions and Magnum Infinity.

Clarke joins Unilever from Britivic UK where he was head of marketing for carbonated drinks brands including Pepsi, 7Up and Tango for two and a half years. He also led the marketing on Fruitshoot.

According to Unilever, Clarke’s marketing expertise is FMCG through and through: after graduating from Trinity College, Dublin with a degree in Economics and then completing a MBS in marketing at Dublin City University, he has spent his whole career in the industry, including stints at Fosters in Australia as well as Nestlé and Weetabix in the UK.

Clarke said: “I am really excited about the opportunity of working on the Unilever ice cream portfolio; it’s a very dynamic category with tremendous potential to accelerate the growth in the UK and Ireland. When you add to that Unilever’s stable of world famous ice cream brands, it makes it a dream role for any marketer.”

Clarke will report to Unilever UK & Ireland’s new VP branding building – foods and ice cream, Jon Goldstone.