Union Hand-Roasted Coffee to launch world tour at the London Coffee Festival

Live roasting demonstrations

Live roasting demonstrations

At this year’s London Coffee Festival, Union Hand-Roasted Coffee will take centre stage with their world coffee tour.

Each day of the show will focus on specific regions of origin, sharing the secrets behind the tastes of these coffees in our craft roasting, brew bar and Pro-Am Flavour Challenge.

Espresso and brew bar

Union Hand-Roasted Coffee travel extensively, sourcing high quality coffees from exotic locations all around the world. Origin can have a distinct impact on the flavour and taste of coffee as a result of the different production processes, soil content, and elevation.

At this year’s London Coffee Festival, Union Hand-Roasted will showcase a selection of supreme micro-lots, which are coffees that are incredibly characterful with amazing flavours and represent small parcels from individual farms that may only be one or two sacks in quantity.

Visitors will get the opportunity to taste a different coffee region each day, with featured regions including South America, Africa/Arabia, Central America and Pacific Asia.  A ‘Flavour Challenge’ will also take place for visitors to join in and test their palette pitting industry professionals against home coffee drinkers.

Live roasting demonstrations

Coffee experts Jeremy and Steven will recreate the buzz and energy of their East London roastery in the ‘Soho’ festival zone. The pop-up will showcase exactly how Union hand-roast top quality 100% Arabica coffee every day in small batches.

Visitors will be able to see how skilled roasters are able to judge the timing and temperature to perfection, delicately drawing out the flavour notes of each bean.  Watch as the beans turn from raw green, through to straw yellow, and finally rich, sumptuous brown. Savour the aroma as the beans reach their optimum state and flood into the cooling tray, ready to be brewed and enjoyed.

UK Barista Championships 2014

Don’t miss the hotly anticipated live final of the UK Barista Championships 2014, which will take place on the Sunday. The most talented and passionate baristas from all over the country will compete for glory against the clock.  The lucky winner of the ‘Best Newcomer’ category, sponsored by Union Hand-Roasted Coffee will win an all expenses paid trip to origin to gain an unforgettable firsthand experience of the farms and producers Union trade with.