British Land, joint owner of Meadowhall in Sheffield, has today announced that L’Oréal-owned cosmetics brand Urban Decay has opened its first standalone store outside London at Meadowhall, Yorkshire’s premier shopping destination. The new 554sq ft store, one of only four stand-alone Urban Decay stores in the UK, is located on The Arcade, adjacent to River Island and Zara on the Upper Mall.
Founded in 1996 as an alternative to the mainstream cosmetics industry, Urban Decay has evolved into a global brand, operating stores in both North and South America as well as across Europe.
Products include a wide range of lip, eye and nail colours as well as other makeup and body products. The brand is also well-known for its collaborations with artists including singer Gwen Stefani, whose collection is stocked at the new Meadowhall store alongside Urban Decay’s full range of other products.
Design of the new store has been carried out by Sheridan&Co.and features an eye-catching modern mirrored interior.
Richard Crowther, asset manager for British Land, said: “Urban Decay is a prominent international brand and is a unique addition to our retail offer and we are delighted to have secured the brand’s first store outside London. Their decision reinforces our status as the region’s leading retail destination and a location in which contemporary brands are eager to secure space. This in turn creates a place where people prefer to shop, eat, and enjoy a full day out.”
The news follows the announcement early this month that British Land is to submit a planning application to create a £300 million Leisure Hall at Meadowhall. Consultation takes place in early June with the plans being submitted in late summer. A £60m internal refurbishment of the centre is also underway and due to complete in 2017.