Urban Eat launches festive food to shout about with new Christmas line-up

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The UK’s most popular sandwich brand, Urban Eat, has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience from 4 November until 23 December.

The Turkey, Bacon & Cranberry sandwich provides the classic turkey option – always the most popular festive product – and is a delicious combination of meat with stuffing, cranberry sauce and spinach in malted bread.

With demand for plant-based seasonal options increasing every year, Urban Eat will also help food-to-go outlets tap into this market with the Vegan Feast sandwich – falafel, braised red cabbage, cranberry chutney and spinach in malted bread.

Offering something a little different will be the Pigs Under Blankets panini – pork sausage, cranberry chutney and smoked bacon in a ciabatta, designed to be served hot. With the Hot category continuing to grow year or year and enjoying a seasonal spike every November and December[1], Pigs Under Blankets is ideal for a cold winter morning and therefore perfect for coffee shop sites.

Katy Holder, marketing director, Urban Eat, said: “Our Christmas sandwiches always prove a huge hit, and the 2020 range is set to be no different. We’ve designed a line-up that will help food-to-go outlets meet a range of customer tastes and needs – from classic turkey to a vegan option, and even a twist on a Christmas Dinner favourite.

“As we approach the end of the year we’re also looking ahead to a busy and exciting 2021. With innovation and consumer campaigns in the pipeline, it’s going to be a big one for Urban Eat, so watch this space!”