URBAN eat unveils new flavours for the New Year

The UK’s favourite sandwich brand, URBAN eat, has introduced two new January specials as part of its expanded collection. Tapping into the trend for bold flavours[, the Chicken Katsu sandwich provides fans of URBAN eat’s best-selling chicken sandwiches with a delicious new offering. Vegetarians will be able to enjoy the brand-new Goat’s Cheese & Tomato Sandwich, which comes on tomato and olive bread.

  • Chicken Katsu – Southern fried chicken goujon with chilli cabbage slaw and katsu curry & sweetcorn mayonnaise on white bread
  • Goat’s Cheese & Tomato – Goat’s cheese with spicy tomato salsa, slow roasted tomato mayonnaise, tomato and salad leaves on tomato and olive oil bread

Adelie Foods developed the new sandwiches to cater for the rising number of consumers who want to try global flavours. Japanese cuisine is continuing to have a big influence on food and drink trends across the globe and the demand for products such as chicken katsu or Matcha-infused foods is expected to be strong in the years ahead[.

The seasonal specials are designed to increase purchase frequency with a fifth of shoppers stating that an increase in seasonal specials would encourage them to buy more food and drink to go[. The new sandwiches will offer shoppers an alternative lunchtime option in January and provide a sales boost to retailers.

Isla Owen, head of brand at Adelie Foods, says: “Our seasonal specials have proved a huge hit, becoming strong sellers when they are added to the URBAN eat collection. Our recent research has shown Chicken Katsu to be an on-trend flavour so we think it will make a great addition to our range and offer something different to the sandwich market.

“With the number of consumers looking for meat-free lunchtime options, we’ve added this goat’s cheese sandwich to kick start the new year and offer a different flavour combination post-Christmas.”

URBAN eat’s range contains delicious sandwiches and wraps in a variety of classic and modern world-inspired flavours. Adelie Foods continues to utilise insights and trends to develop its product range and add on-trend options to its portfolio.

The January seasonal specials are available from January 2019 onwards from RRP £2.79.