Urban Eat unveils new food to go products for New Year

The UK’s favourite sandwich brand, Urban Eat, is set to freshen up food to go sales with four new products that will appeal to shoppers looking for a lighter lunch alternative in the new year.

Available to all accounts nationwide from the 6 January to the 25 April, two seasonal limited editions; Herby Chicken Sandwich and Beetroot & Tabbouleh Wrap, offer delicious new flavours, whilst new Roots offerings; the Hello Courgeous Sandwich and Wahey Tabbouleh Salad, tap into the growing demand for vegan alternatives.  All four have the benefit of being under 420kcals.

Wayne Greensmith, head of category marketing at Adelie Foods, commented: “It is imperative that outlets stock up on quality lighter and vegan options to keep up with shopper demand and expectation. Veganism is now a mainstay eating choice rather than a trend and in fact, vegans and vegetarians are set to make up a quarter of the UK population in the next five years, which is why we continue to innovate and grow our popular Roots range. With so much lunchtime competition on the high street, our latest launches can offer a point of difference and ultimately, ensure repeat purchase from a better food to go experience.”