URBAN eat unveils new snack pots and box collection 

Leading food to go brand, URBAN eat, has unveiled a new selection of snack pots and boxes to cater for the growing demand from consumers for healthy options to eat while on the move.

With 94% of adults snacking daily, and ‘health & wellness’ a key growth driver in the sector, URBAN eat believe the new range will help to increase sales across their food to go collection.

Nearly a third of all food to go consumers are looking for more vegetarian options[3] and all the URBAN eat pots and boxes provide one portion of a consumer’s ‘five a day’, as well as meeting shopper requirements for healthier products that are low calorie and incorporate fresh ingredients.

Available across convenience and foodservice, the new pots and boxes include:

  • Pineapple Pot
  • Melon & Grape Pot
  • Apple, Grape & Cheese Snack Box
  • Apple, Grape, Dairylea Strip Cheese & Mini Cheddars Snack Box

Isla Owen, head of brand at Adelie Foods, said: “Food to go is appealing to a wider audience than ever before and is expected to have a value of £20.7bn in 2018, while choosing healthier products is increasingly a consideration for shoppers. Research has also found that we are starting to squeeze an extra meal into our day, adapting our eating schedule to match our busy lives.

“The meal deal is a British institution and we believe the fruit and snack pots will be very popular as part of a deal – meeting the needs of those looking for lighter snacking options. The fruit and cheese snack boxes will also be a great healthy option for rushed parents on the move looking for something healthy to feed their kids.”

The snack pots will be part of the expanded URBAN eat range that includes five new vegan sandwiches and wraps as well as a new range of breakfast hot eats, toasties and paninis.

The new snack pots and boxes will be available from 20 August 2018 from RRP £1.49-£1.99.