Rutter’s, the Pennsylvania-based convenience store chain, has won an award for the best mobile app in the Customer Engagement Awards held during the National Retail Federation (NRF) annual convention in New York City.
In 2011, Rutter’s accepted The Outstanding Technology Implementation Award for its mobile and customer engagement from magazine, Convenience Store News.
“Last year, we were very pleased to receive the top industry-wide award for the 145,000 stores in the US convenience store industry. This year, it is great to have our innovation being recognised as the best when one considers the size and breadth of the entire retail industry,” said Scott Hartman, Rutter’s CEO.
“For a 91 year-old company to be receiving such a technology recognition makes our team extremely proud since we try to so hard to keep pace with the ever-changing customer.”
The Rutter’s app, is available on iPhone, Blackberry and Android. User features include visibility to Rutter’s gas price listings by store and grade, customers can register their loyalty cards using the app and continually manage their account from their smart phone.
Digital coupons are sent to users’ mobile phones, and the Rutter’s game, a virtual slot machine called Spin and Win, offers gamers the chance to win free products in Rutter’s stores.