With global maple water sales predicted to hit $994m by 2020 and interest in the States booming, DRINKmaple, America’s leading brand, is hoping the launch of an exciting educational marketing campaign in the UK will see them replicating its US success here.
With a unique organic offering that looks set to be the next step in hip hydration, DRINKmaple is keen not to be compared to coconut water with its slogan ‘amazing water doesn’t grow on trees it grows in them’.
Set up by two Ironman Triathletes, DRINKmaple was founded as much on the taste of the water as its health benefits, although with it containing over 46 nutrients, less than a teaspoon of sugar per bottle and more manganese than a cup of kale, these aren’t in short supply.
Incredibly refreshing with a subtle taste of maple, DRINKmaple is as equally at home as a thirst quencher in the gym as it is as a base for a summer cocktail and the brand have just launched a PR and social media marketing campaign looking to educate consumers on maple water.
“Once people try the drink they’re sold, so the main aim of the marketing campaign is to encourage trial through education. The majority of people in the UK think ‘syrup’ when they hear ‘maple’ and our objective is to show them that maple water is something altogether very different. We also want to highlight just how simple and natural maple water is; put a tap in a tree – job done! If customers want a natural, low sugar, refreshing and tasty drink then DRINKmaple ticks all the boxes,” said Alicia Cooper, DRINKmaple UK & Europe ‘branch’ manager.
If DRINKmaple can replicate its early success in the States within the UK marketplace it would be certain to catch retailers’ interest, with the ‘tree water market’ (which includes maple water, alongside birch water, cactus water and watermelon water) recently predicted to be worth an estimated $2bn by 2025.