Valspar will be bringing the colour to the NFL in the UK through a three-year partnership. The new deal sees the brand become the Official Colour Partner of the NFL in the UK & Ireland.
With the NFL’s London fixtures still to be announced, Valspar will be engaging the UK’s 15 million NFL fans throughout the 2021 season via an exciting new partnership platform called ‘Bring the Colour’. Activations will be designed to add to the fan experience and will span dynamic digital content, physical gameday activations, and unmissable competitions – including the chance to win a once in a lifetime trip for two to Super Bowl LVI at the SoFi Stadium in Los Angeles in February 2022.
Available at B&Q, Valspar’s state-of-the-art colour matching technology can scan, match, and mix any paint colour the eye can see; meaning NFL fans can take their fandom to new heights. Whether it’s their favourite team jersey, hat or even gameday ball, Valspar can match it – NFL fan caves will never look the same again.
NFL UK commercial director, Michelle Webb, said: “After a year during which we’ve all been searching for bright moments, this is terrific news for the NFL and our fans. Valspar, a company renowned for bringing vibrant colour to our lives, will now be doing the same with our great game. When you think about the NFL experience, you think about passionate fans, high energy and dynamic colour, which makes Valspar a perfect partner for our property.”
Valspar European marketing director, Jane Ryder, added: “Valspar paints are all about enabling people to ‘Colour with Confidence’ and partnering with the NFL is a truly authentic expression of this. The NFL is a sport like no other, that celebrates a collective expression of team pride, and ‘Bring the Colour’ will be no exception. We look forward to what the next three years has to hold and eagerly await the announcement of London’s future fixtures.”