Eastern counties-based value retail store operator QD has opened its first new high street outlet under the Thingmebobs discount brand.
Acquired by QD Commercial Holdings in January 2013, the 11-site strong chain sells thousands of lines spanning grocery and apparel to pet and garden products at heavily-discounted prices with logistics provided by a 200,000sq ft distribution facility at Snetterton.
QD opened for business in the Norfolk market town of Swaffham last week after a month-long refurbishment of the site.
A staff of seven include ex-employees of former tenant Stead & Simpson together with new hirings.
Operations director David Haycox reported brisk trading for the new store: “Customer members into this site has been above average with very positive feedback particularly relating to value for money, range, and location, ” he said.
“It is clear that consumer demand for a highly varied product offer at low cost and available on town centre high streets remains strong in market towns and we welcome the opportunity to take on more units like Swaffham from landlords with currently unoccupied retail space.”
Norwich-based QD operates 49 sites under its QD Stores, Cherry Lane Garden Centres, Thingmebobs and Lathams store brands as well as a transactional site in www.qdstores.co.uk launched earlier this year (2014).