The cloud-based system adds a portable card reader to the Vend Register iPad App, turning Apple’s iPads into mobile cash registers. As an integrated payment solution it adds security and certainty to the sales totals customers are paying. Retailers can now liberate the sales process from behind the counter and make sales at any event, pop-up, trade fair or indeed anywhere there is internet or data access.
Not only does this partnership simplify and speed transactions for customers, it also limits errors from dual entry of prices – once into a point of sale and once into the card reader, which can lead to significant values of transaction errors every year. Combined with a barcode scanner and a Bluetooth receipt printer, this solution offers retailers a true mobile POS environment, the two companies claim.
Etsy.com, the online vintage and handmade marketplace, previewed the technology at its Etsy House pop-up store in Covent Garden, London, in December 2014. This video shows the system in action and it is very quick to set-up at pop-up shops, farmer’s markets and exhibitions as well as for permanent stores.
John Coulston, vice president of sales at Vend, said: “We want to make life as easy as possible for retailers. Our partnership with iZettle creates an incredibly flexible platform, which is simple to set-up, manage and customise. It also improves the experience for shoppers, slashing queuing time and enabling them to make purchases from sales assistants as they move around the store.”
“Partnering with Vend opens up fast and secure card payments for thousands of small businesses,” says Jens Munch, VP strategic partnerships at iZettle. “It will enable retailers to process payments in an enjoyable and even more convenient way.”
Vend and iZettle are announcing a limited promotion for customers who sign up in January and February to receive a free chip and PIN card reader and free transactions for their first month (up to £1,000 or €1,000 in sales).
Vend software is used in over 15,000 stores worldwide and works on any computer or device with a web browser. It has an intuitive ‘app style’ screen, which requires little training for sales assistants to use and provides customer management, inventory management and advanced business reporting. iZettle’s card reader integrates seamlessly to the Vend Register iPad App, using the product and pricing information already programmed into Vend’s point-of-sale platform, avoiding the need to manually key in prices on a cash register or credit card terminal. It does not require a phone line. This robust and elegant payments solution is available in the UK, Sweden, Finland, Norway, Denmark, Germany, Spain, Netherlands, Mexico and Brazil.
iZettle is EMV approved and accepts all major credit and debit cards including Visa, Mastercard and American Express. iZettle also offers extra benefits for retailers, such as Smart Rate, which automatically reduces retailer’s transaction fees based on their monthly sales – starting at 2.75% and dropping to as little as 1.50% per transaction. Retailers will enjoy lower hardware, software and IT management costs in addition to the reduced transaction fees.