Verdict: grocers to benefit from Halloween as consumers celebrate with seasonal food

Halloween: seasonal celebration

Halloween: seasonal celebration

Shoppers will be turning to the supermarkets and value players for their convenience, range and price position this year as they stock up on Halloween treats, according to Verdict. 

While a more positive economic situation is on the horizon for shoppers, they will remain cautious with the vast majority, 90%, looking to spend the same or less than last year.

Nearly two thirds will spend on food this Halloween

Retail experts Verdict are predicting this Halloween, almost two thirds of consumers will spend on food products to celebrate what has become the UK’s third most celebrated holiday behind Christmas and Easter. Over a third – 35% – of consumers are expected to part with an average of £7.00 each on sweets for themselves and their families this year, while around 31% of shoppers will be buying sweets as gifts.

Pumpkins remain high on the decoration agenda this year

Consumers will not forget the traditional Halloween decorations either, and Verdict expects more than 20% of consumers will buy a pumpkin this Halloween, spending £5.00 each on average. Purchasing will be high on other decorations too with 10% shopping for home decorations, each spending around £12.00.

Alcoholic drinks prove popular as shoppers celebrate

This year, shoppers will be looking to party as 16% of people look to buy beer and 14% look to buy wine for Halloween, spending an average of £17.00 and £10.00 respectively, with over 40% of consumers attending an adult only party this year.

Senior food & grocery analyst at Verdict, Andrew Stevens, said: “Consumers are increasingly looking to celebrate at Halloween with more and more of us throwing parties for family and friends. With more positive economic news over the past months and the build-up to Christmas just around the corner, consumers will be looking to let their hair down.”