Very customers drive revenue and customer growth at Shop Direct


Very customers have boosted revenue and customers at Shop Direct in the 52 weeks to 30 June 2018.

The Group, which operates digital multi-category stores,, and, said Very revenue increased 9.9% to £1,389.1m, driving total revenue growth of 1.5% to £1,958.8m.

Group EBITDA grew 11.0% to £262.3m; while the number of Very customers increased 8.5% to 2.82m, boosting total Group customers by 2.2% to 4.02m.

Henry Birch, Group chief executive at Shop Direct, said: “Four months into my role as CEO, I’m hugely excited by the potential of Shop Direct. Today we’re announcing results that show a good underlying performance in a competitive external market.

“Impressive growth in Very, and increases in group revenue and EBITDA show the resilience of our business, which is mobile-first, multi-category, and both a retailer and a credit provider.

“In the last year we’ve become an even more customer-centric organisation, growing customer numbers to over four million. Our record net promoter score (NPS) is testament to our progress, as is making vital investments in technology and infrastructure to meet our customers’ future needs.

“We’re trading in line with our expectations and preparing for the important peak season. It’s a changing and competitive market but our growth trajectory and differentiated customer offer gives us confidence for the year ahead.”