Fast off the back of its recent success at the San Francisco World Spirits Competition (SFWSC), Vestal Vodka has launched a major social media campaign poking fun at what it calls its ‘noisy neighbours’ in the category.
The Halewood-owned brand scooped two golds in the competition – for its 2015 vintage and its black cherry flavoured variant.
The accolades come hot on the heels of the 2015 vintage scooping a rare 99/100 at last year’s International Wine & Spirit Competition.
The four ads are being placed across all major social channels, including Instagram, Twitter, Facebook and LinkedIn. Each pokes fun at brands that Vestal founder William Borrell claims “do an awful lot of shouting”, but which didn’t win any golds at the SFWSC.
The executions read: “Sorry Ciroc, We Rock”; “We Cooked The Goose”; “Flying Higher Than Skyy” and “More Gold Than Au”.
Borrell said: “Vestal was the original terroir-led vodka – no one can dispute that – but we’ve always been quite modest in our brand marketing. Winning these two medals though, especially post that IWSC score, has emboldened us. We’ve now got a cracking line-up across different vodka categories and it just feels right to shout about them – albeit in a gently humorous way that contrasts with some of the more OTT brand work out there.”