VictoriaPlum.com debuts new bedroom range on TV screens nationwide in CGI advertising campaign

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VictoriaPlum.com has debuted its new bedroom range on TV screens nationwide, as the leading online retailer launches its first full CGI TV advertising campaign.

Created by international creative agency CIC, the direct response TV advert showcases the company’s extensive range of bedroom and bathroom suites in a variety of backdrops through the exclusive use of CGI technology.

The campaign launched on Christmas Day and will see eleven executions in 10 and 30-second formats appear across daytime and evening peak slots on Sky, ITV and Channel 4.  It will run until February 2016.

The commercial is the latest in a string of developments for VictoriaPlum.com, which launched a new brand identity and website in 2015, and follows the brand’s highly successful October bathroom campaign, also created by CIC, which saw a significant increase in sales and an uplift in web traffic.

Chris Johnson, head of design at VictoriaPlum.com, said: “As an online business, showcasing our products through the best quality CGI imagery is of paramount importance.

“CIC’s capabilities are second-to-none, and having experienced a significant sales boost during our part-CGI bathroom advertising campaign earlier this year we’ve extended the use of this technology. We’re confident this new campaign will bolster our position as the nation’s leading online bathroom retailer while showcasing our new range of premium bedroom furniture to audiences nationwide.”

Jon Hills, account director at CIC, adds: “Through the use of the latest CGI techniques we’ve created an advert which conveys the quality and craftsmanship of the VictoriaPlum.com bathroom and bedroom ranges, while removing the need for expensive set build or location filming.”

The advert is part of a wider communications brief for the agency, which has seen CIC’s team of award-winning designers use the latest techniques and technology to create a new bank of CGI imagery for use in press advertising, e-shots and a redesigned brochure.  The

agency has also produced a series of category level videos for the VictoriaPlum.com website.