VictoriaPlum.com partners with Visual IQ for advanced marketing attribution solution

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The UK’s number one online bathroom retailer VictoriaPlum.com has selected Visual IQ as its marketing attribution management provider. The retailer will leverage its IQ Intelligence Suite of advanced attribution products to understand the true impact of each channel and campaign on sales and revenue, and more efficiently allocate their budget to pursue the most effective tactics.

VictoriaPlum.com has built its success on excellent quality products, unbeatable prices, and great service – without the need for expensive showrooms and salespeople – to become the UK’s leading online bathroom retailer. VictoriaPlum.com had previously used a rules-based measurement approach, but required an advanced, multi-dimensional attribution solution that would objectively quantify how each channel, campaign, and tactic contributes to sales; provide scenario planning capabilities to assess changes to budget allocation; and automatically send attributed metrics to its chosen bid management platform for real-time optimisation.

Chris Amor, head of insight at VictoriaPlum.com, said: “We selected Visual IQ because of its robust approach to algorithmic attribution, superior client support, and transparency in its solution and approach. This partnership will deliver a far greater understanding of how every tactic and combination of tactics contributes to sales, so we can more efficiently allocate our marketing spend and deliver increased sales and revenue as a result.”

Vanessa Tadier, general manager of Europe, Visual IQ, said: “We are delighted to partner with VictoriaPlum.com to provide solutions to enable them to gain the greatest return on investment. Visual IQ is committed to providing a first-rate platform for clients to truly understand the effectiveness of their multi-channel marketing performance and positively influence future marketing decisions.”