Vileda invests £1m in TV advertising campaign to promote cordless mop

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Vileda, famous for its expertise in home cleaning, is unveiling a national TV campaign this month to support its launch into the electrical cleaning market.

Investing more than £1m, the 20 second advert will focus on Vileda’s innovative cordless 100˚C Hot Spray Mop (RRP £59.99) which removes 99.9% of bacteria. The advert will be launched during primetime on Thursday 19 March and run for a month across national and digital channels.

Emmah Littlewood, trade marketing manager for Vileda, said: “Our 100˚C Hot Spray Mop offers real innovation and this new campaign is designed to communicate the significant benefits the product offers as well as our ethos of Vileda products ‘making life easier’.

“As a household name in cleaning, we’ve had an overwhelmingly positive response to the new electricals range, however we have more than doubled our annual advertising spend to reach new audiences and support our retail partners.”

Building on the company’s 60 years of providing cutting-edge cleaning technology to British homes, Vileda entered the electricals market in November 2014. The past 12 months has seen the steam mop market grow to £64.8m and the fledgling cleaning robot market already reach £3m.