Vileda launches eight-month campaign to reward consumers for cleaning chores



Vileda, the UK’s leading homecare partner, has launched ‘Floor Miles’, an eight-month campaign which gives consumers a unique way to earn rewards on cleaning chores.

Vileda claims its products are designed to last miles longer and make cleaning miles easier, and now it wants to help customers get miles further with the chance to win a luxurious family holiday.

To be entered into the draw to win a trip for four to experience eco clean living in Tenerife’s 4 star Sandos San Blas Eco Resort, Vileda customers simply have to send in empty Vileda packaging along with a completed entry form.

Vileda launches the competition on Wednesday 19 March 2014, to coincide with the UK’s first ever National Cleaning Day – a celebration of making things sparkle.

The prize, worth £5,000, is for the winner and three family members to experience quality and clean living on a luxurious all-inclusive five-night break to the four star resort. Set in its own nature reserve, the resort combines sustainable amenities, eco tours and a variety of cultural activities for the whole family to enjoy.

There will also be seven monthly prize draws for £100 worth of travel vouchers and a second grand prize of £500 travel vouchers.

Ending on 1 November 2014, every piece of Vileda packaging sent into a specified address equals one entry into the prize draw. All Vileda products will be accepted.

Lindsey Taylor, shopper product manager at Vileda, said: “2014 is an extremely exciting year for Vileda; we’re launching National Cleaning Day, we’re advertising on TV again, we’re celebrating 25 years of our best-selling mop the SuperMocio and we’re running this exciting competition.

“The idea behind the Floor Miles campaign is that our products last miles longer and make cleaning miles easier. What better way to celebrate than giving our customers the chance to travel for miles for a fabulous holiday.”

For more details on how to enter and for full terms and conditions go to: