Already a bestseller on Amazon, Vileda has launched the new Turbo-charged Easy Wring & Clean, which promises 20% better particle pick up, ensuring spotless floors with less effort.
Proving the biggest innovation in the wet floorcare market in 15 years when it launched in 2011, the previous Easy Wring & Clean offered a cleaning system suitable for all hard floor surfaces, due to its pedal powered wringer and superior microfibre technology.
Following extensive consumer research, the new Easy Wring & Clean Turbo mop and bucket relaunches into Argos and Amazon, amongst others, with an improved design and better handling, as well as a new 2-in-1 machine-washable mop head with grease-busting white microfibres and unique Vileda red strands for extra particle pick up.
The redesigned bucket with improved balance, is easier to carry around the home and avoids spills. The wringer is pedal powered, rotating the mop head 500-1000 times a minute, thoroughly wringing it out and making it safe to use on all hard floor types.
Emmah Littlewood, trade and marketing manager for Vileda, said: “Spin mops are one of the fastest growing segments in the UK Wet Floorcleaning market. Vileda has a 58% market share in Wet Floorcleaning in the UK and continue to maintain our leading position by listening to our customers and constantly innovating to make household chores quicker and easier to perform.
“We’re delighted with the latest innovation and will be supporting the launch with a dedicated marketing and PR campaign.”