VIP Electronic Cigarettes launches blending boutique at Highcross Leicester


A new ‘blending boutique’, where customers can design their own e-liquid flavour for e-cigarettes, is launching at Highcross Leicester.

The boutique is only the third of its kind and has been launched by VIP Electronic Cigarettes, following successful debuts in Westfield Stratford and Brent Cross Shopping Centre. Designed to allow shoppers to blend their own e-liquid flavour with an on-hand expert mixologist, the luxury VIP lounge enables current smokers and e-cigarette users to try the latest technology in ‘vaping’ – an alternative to smoking.

The store will launch on Thursday 12 March with the creation of three full-time jobs.

To celebrate the launch, shoppers will be able to enter a weekly competition to win a photon kit and their favourite liquid, with one winner a week until mid-April.

Louise Stamper, commercial director for VIP Electronic Cigarettes, said: “Vaping has become increasingly popular in the UK and we are keen to make sure that Leicester-based vapers can have the absolute best experience from their e-cigarettes – including selecting and blending their own flavours – and that they are using a trusted company that adheres to UK safety standards.

“The blending boutique experience has already proven to be exceptionally popular and we are thrilled to be opening our third store, with a view to rolling the concept out across the whole of the UK in 2015.”

The store will retail VIP’s Photon kits, a high-end personal vaporiser. Designed not to look like a cigarette, the Photon enables users to distance themselves from any perceived aspect of ‘smoking’. Special offers on the Variable Voltage Photon Kit and Photon Starter Kits will be available at the boutique.

Jo Tallack, from Highcross Leicester, said: “We’re committed to offering our visitors a premium selection of retailers to meet all of their needs.  We’re delighted to welcome VIP to Highcross and are looking forward to the store opening.” 

The VIP brand is one of the most established names in the UK electronic cigarette market. Launched in 2009, the company has been at forefront of the e-cigarette market helping replace over 300 million tobacco cigarettes with the VIP E-Cig. VIP’s ingredients and flavourings are exclusively blended for the VIP brand and will be available to buy from the ‘blending boutique’ to guarantee quality.

VIP’s ingredients are regularly tested by an independent UKAS accredited laboratory by GC-MS methods to certify purity and consistency.