VIP Electronic Cigarettes opens ‘blending boutique’ at The Oracle, Reading


A new ‘blending boutique’, where customers can design their own e-liquid flavour for e-cigarettes, has launched at The Oracle in Reading.

The boutique, which is only the fourth of its kind, was opened by VIP Electronic Cigarettes, on Tuesday, 21 April.

Following in the footsteps of the brand’s other boutiques at Westfield, Stratford; Highcross, Leicester; and Brent Cross, London, the store will allow shoppers to blend their own e-liquid flavours with the help of expert ‘mixologists’. The luxury VIP lounge will enable current smokers and e-cigarette users to try the latest technology in ‘vaping’ – an alternative to smoking.

As part of the launch, which will create three full-time jobs, shoppers are able to enter a weekly competition to win a photon kit and their favourite e-liquid, with one winner a week until the end of May.

Louise Stamper, commercial director for VIP Electronic Cigarettes, said: “We‘re excited to launch a boutique at The Oracle and we’re looking forward to introducing new customers to vaping.

“Vaping has become increasingly popular in the UK, and we’re keen to make sure that those users are getting the best experience when they vape and that they are using a trusted company that adheres to UK safety standards.

“The blending boutique experience has already proven to be exceptionally popular and we’re extremely pleased to be opening our fourth store, with a view to rolling the concept out across the whole of the UK.”

The store will retail VIP’s Photon kits, a high-end personal vaporiser. Designed not to look like a cigarette, the Photon enables users to distance themselves from any perceived aspect of ‘smoking’. Special offers on the Variable Voltage Photon Kit and Photon Starter Kits will be available at the boutique.

Kiran Bing, from The Oracle, said: “We’re committed to offering our visitors a premium selection of retailers to meet all of their needs.  We’re delighted to welcome VIP to The Oracle and we’re looking forward to the store opening.”

The VIP brand is one of the most established names in the UK electronic cigarette market. Launched in 2009, the company has been at forefront of the e-cigarette market helping replace over 300 million tobacco cigarettes with the VIP E-Cig. VIP’s ingredients and flavourings are exclusively blended for the VIP brand and will be available to buy from the ‘blending boutique’ to guarantee quality.

VIP’s ingredients are regularly tested by an independent UKAS accredited laboratory by GC-MS methods to certify purity and consistency.