Gifts for Good is a newly launched, curated collection of experience gifts from Virgin Experience Days partners making a positive difference. It brings together purpose-led brands, including B Corps, charities, social enterprises and businesses putting people and planet first, so customers can choose gifts that create real impact.
For decades, Virgin has championed business as a force for good. Its purpose, “Changing Business for Good,” reflects a long-standing belief that business should deliver a positive impact for people and the planet, not just profit. Gifts for Good brings that same spirit to gifting, celebrating organisations that create both good times and good impact.
At Virgin Experience Days, we believe that disconnection is becoming ordinary – and so is gifting. We’re here to change that. As the home of anti-ordinary gifts, we champion experiences that bring people closer. Gifts for Good is a natural expression of that strategy, combining anti-ordinary experiences with partners and practices that make a difference, so customers can choose gifts that deepen connection and do good too.
“It’s been wonderful to collaborate with our partners to create Gifts for Good. So many of them are doing brilliant things for people, communities and the planet, and this collection gives us a way to shine a light on that work. Together, we’re making it easier for customers to choose experience gifts that feel thoughtful, memorable and meaningful,” said Danni Rush, CEO, Virgin Experience Days.
“At Virgin, we’ve worked for over five decades to champion business as a force for good. Virgin Experience Days’ Gifts for Good is a wonderful example of this belief and drive in action. They have brought to the market truly inspirational gifts that give people the opportunity to choose gifts that are thoughtful and also aligned with the kind of positive impact we all want to see in the world,” said Holly Branson, chief vision officer, Virgin Group.
For more information, email virginexperiencedays@thephagroup.com or press@virginexperiencedays.co.uk
