Virtue launches Clean Energy drinks, with zero sugar and zero calories


Virtue Drinks is launching a Clean Energy drink range in the UK and globally.

Virtue has expanded its range of natural energy drinks, with the introduction of a new natural and sugar-free range, with the increasing demand for clean energy.

Containing 80mg of natural caffeine from green coffee beans and enriched with b-vitamins, the new drinks are available in two flavours: Lemon & Lime and Berries.

The clean energy drinks contain zero sugar and zero calories. They are naturally sweetened with a clean alternative to traditional energy drinks, with a unique combination of agave nectar and stevia plant extract.

They are designed to provide consumers with a clean and sugar-free pick me up, without the highs and lows of sugary energy drinks and none of the artificial ingredients, including synthetic caffeine or artificial sweeteners, of traditional sugar-free energy drinks.

“This is a very exciting launch for Virtue, with clean energy growing at double the rate of the category and 48% of non-energy drink users seeing sugar as their main barrier to entry, we see this as a major opportunity to bring new consumers into the energy category.”

“Providing all the natural caffeine of traditional energy drinks or coffee, with a naturally sweetened mainstream taste profile without any sacrifice on taste, while maintaining zero sugar & calories, is a breakthrough in energy drinks and will help further widen the energy category reach.”

Virtue Clean Energy drinks will be available from Sainsbury’s nationally from late October, and will then roll out to more national retailers in November.