VITHIT announces further product listings within convenience channel


Leading functional drinks brand VITHIT has secured nationwide listings for its low-sugar, low-calorie vitamin drink within a range of convenience channels, adding to the brand’s current portfolio with leading retailer McColls stores, which was secured in 2019. 

From March 2020, Booker Retail – who currently works with Londis and Budgens – and at least 80 moto service stations will be listing the VITHIT range, providing on the go, busy consumers with a nutritional, vitamin-packed drink, offering health conscious shoppers an alternative to current sugar-laden drinks.

VITHIT UK sales director Ryan Hacker comments: “We are delighted to announce our expansion within the convenience channel as we continue to drive VITHIT’s presence in convenience stores,  increasing its visibility with on the go consumers, offering a functional, healthy drink in a range of six fruity flavours. VITHIT is leading the category with Total Market value growth of 64.2 %, driven by increased distribution and increased rate of sale, operating in 15 markets and we have big plans to drive this higher in 2020.”

VITHIT’s success with the multiple retailers and convenience channel will further add to the brand’s success in the drinks’ category as the demand for functional drinks continues to rise.  Each bottle of VITHIT is carefully formulated with vitamins, juice, water and tea, and packed to the brim with essential nutrients to help overall wellbeing. Available in a variety of flavours, every bottle contains at least seven vital vitamins for a healthy, nutritional drink. 

The VITHIT range is available at Sainsbury’s, W H Smith, Boots and Tesco with an RRP of £1.40 or alternatively on