Viv Craske joins Spoon Guru as senior VP of commercial development


London-based AI food technology start-up Spoon Guru, is strengthening its leadership team by appointing Viv Craske as senior vice president of commercial development, to expand the strategy and sales team.

The new appointment starting in February 2020, follows Spoon Guru’s rapid international growth across the US, Australia, New Zealand and the Netherlands. Craske’s role will include supporting the global rollouts and strategic partnerships with some of the world’s leading retailers including Tesco, Woolworths and Albert Heijn.

“I am delighted to welcome Viv to the business,” says Markus Stripf, co-founder and CEO of Spoon Guru. “With an entrepreneurial mindset and exceptional commercial instincts, we look forward to him accelerating the brand forward to develop our sales teams and bring his in-depth knowledge to retailers.” 

Craske’s broad experience includes selling data products into grocery retailers having built the sales team as business development director at mySupermarket, before becoming the managing director in 2016.

“I am thrilled to be joining Spoon Guru’s leadership team and capitalising on the company’s expansion,” says Craske. “My role will include driving the business forward by scaling sales operations, driving brand awareness, along with growing revenue across territories and the company’s market share.”

A well-known figure in the food industry, Craske previously worked as an adviser on digital strategy for leading retailers and most of the leading CPGs. He is also an expert in digital marketing having set up his own agency and penning a book titled, ‘Surviving Digital Disruption’.

“I’m looking forward to helping partners see significant increases in consumer conversion rates, basket size, return rates and customer lifetime value through Spoon Guru’s food discovery AI platform,” adds Craske.