Vodka brand, Stivy’s, launches into flavoured cider market with two new lines

Stivy's Kola flavoured cider

Stivy’s Kola flavoured cider

VC² Brands, the company behind Stivy’s Vodka Liqueur, has extended the iconic Stivy’s Brand into the flavoured cider market with the launch of two new products; Stivy’s Original Kola Fruits and Stivy’s Original Cherry Berry.

Stivy’s flavoured ciders are unique in the marketplace combining a strong brand with a fun attitude and fresh new natural flavours to make an exciting proposition. The taste of Cherry Berry, offering ‘a tang of cherry, a blast of berry’ and the familiar flavour of Stivy’s Kola in the Kola Fruits cider, are expected to soon become favourites with the target market of 18-25 year olds.

The distinctive packaging is fresh and fun and the Stivy’s brand name is prominent, as Stivy’s is already a strong brand with the target market. Stivy’s Original Cider is designed to be served chilled over ice as a refreshing summer drink.

The ciders are currently available in Asda stores throughout Scotland and the company has plans to roll the product out quickly across other retailers in the on and off trades.

Graham Coull, director at VC² Brands, said: “Stivy’s Premium fruit ciders are unique products that launch the iconic Stivy’s Brand into the flavoured cider market which is continuing to grow in the UK and Ireland. We are delighted to have secured a listing in Asda and are confident that Stivy’s Original Ciders will be a success with all of our customers.”

This launch follows another busy period for the company which recently re-launched its brewery arm – Black Wolf Brewery, with a new range of craft beers which are also listed by retailers and pub chains including Tesco, Asda, Morrison, Sainsbury’s, Bookers, Wetherspoons and Punch Taverns.

Carlo Valente, director at VC² Brands, said: “2014 has been a busy year for us at VC² Brands so far with the re-launch of Black Wolf Brewery and our new craft beers, as well the launch of Stivy’s Original Cider.

“At VC² we try to be different with our products, and we look forward to exploring all opportunities for our new ranges and building lasting partnership with our customers in the on and off trade.”