Vype launches rechargeable e-cigarette with constant in-pack charging

Vype e-Stick

Vype eStick

Vype has announced a refresh of its product range with the introduction of a rechargeable e-cigarette, Vype eStick.

Vype eStick has been created with constant in-pack charging and aims to give great taste, smooth vapour and a satisfying experience without compromising on quality, the company claims. The multi-channel roll-out of this new starter kit will begin in August 2014 and will have an RRP of £19.99.

To offer consumers additional choice, packs of 4 Vype eStick tips (refill cartridges) will be available in three satisfying flavours (RRP £7.99):

•        Blended Tobacco

•        Dark Cherry

•        Crisp Mint

“We are so confident in the quality of eStick that we’re making consumers a promise: if they’re not satisfied with Vype eStick, we’ll give them their money back. The introduction of Vype eStick is the beginning of our response to an increasingly knowledgeable and discerning consumer base. Consumers expect consistent performance, and this is what we’re offering,” said Nigel Hardy, head of UK & Ireland for Nicoventures, distributor of Vype.

Full details of the Vype eStick Money Back Guarantee will be available at govype.com/satisfaction from 11 August.