Fairtrade campaigners, including Marks & Spencer and Waitrose, have contributed to a world record-breaking line of Fairtrade bunting to highlight a campaign demanding fair trade justice for West African cotton farmers.
The Fairtrade Foundation hung a total of 3.3km (two miles) around Battersea Park in London on World Fairtrade Day, 14 May 2011.
It included contributions from Mark Price, managing director of Waitrose, and Richard Gillies, director of Plan A and sustainable business at Marks & Spencer.
Price and Gillies joined people in Fairtrade towns, universities and schools across the country in decorating over 130,000 individual pieces of Fairtrade cotton bunting – almost 31km (19 miles) – with messages to the Government demanding an end to unfair cotton subsidies.
Gillies said: “Cotton subsidies in the developed world create barriers to trade where it is needed most. M&S supports Fairtrade’s campaign and, as the world’s biggest retailer of Fairtrade Cotton, will do all we can to make a difference in the cotton industry.”
Well-known names including actress Dame Helen Mirren, TV presenters Fern Britton, Sir Michael Parkinson, Lorraine Kelly and Linda Lusardi, the Archbishop of York Dr John Sentamu, and over 100 Westminster MPs decorated their own pieces of Fairtrade cotton.