Waitrose to launch multi-channel 20-day value campaign

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Waitrose: biggest value campaign to date

Waitrose: biggest value campaign to date

Waitrose is launching a 20-day multi-channel campaign focusing on value tomorrow.

Called ‘1,000s of ways to great value’ it comprises:

  • essential Waitrose: Over 1,000 great value daily essentials
  • Brand Price Match: Over 1,000 everyday branded products at the same price as Tesco
  • Offers: Over 1,000 products on offer every week like buy one get one free

According to Waitrose, the campaign is its biggest ever focus on value; followed by the launch of its essential Waitrose range in 2009, and the launch of its Brand Price Match (Tesco price matching) in 2010.

Running from 6-26 October 2011, the campaign will incorporate a TV, press, online and mobile display ad campaign, supported with in-store marketing and customer communications.

Waitrose marketing director Rupert Thomas said: “We’ve had a mammoth response to our essential Waitrose range and free online deliveries – both launched in 2009. And since then we’ve been consistently building our value proposition – extending essential Waitrose in to new products and categories, launching Brand Price Match, and committing to over 1000 products on offer or promotion each week in our shops.

“Our customers are telling us that value is now more important than ever – and they want it with no sacrifice on quality, innovation or service. It’s our biggest-ever value campaign because our position on value has never been stronger.”