Waitrose weekly sales figures in the week to 21 June 2014, published on Friday 27 June 2014, reveal strong sales of seasonal foods and refreshments as the weather hots up for summer.
Waitrose said total sales, excluding petrol, were up by 2.6% on the equivalent week last year but measured against tough comparatives.
Mark Williamson, commercial director, Waitrose, said: “Despite England’s exit from the World Cup, sporting celebrations continued with sales of pizza up by 13% and sales of world beers increasing by 82% compared to last year. Snacks did very well, too, as customers got together to enjoy a weekend of sport, with sales of crisps increasing by 15%.”
As the summer of sport focus moves towards tennis, customers started to get ready for Wimbledon, said Williamson. Sales of strawberries are predicted to double during the tournament compared to other weeks, said Waitrose. Sparkling wines were reported to up by 21% and ice-cream also increased by 22% compared to last year.
Sales of meringues were also up by 90% on the same period last year, while sales of tortes increased by 45%, said Waitrose.
“The warmer weather also saw more people preparing their gardens ahead of spending the summer outdoors, with sales of outdoor living increasing by 67%,” said Williamson. “As people enjoyed more alfresco dining, customers bought 153% more charcoal compared to last year. Sales of beef and salads were also up by 10% and 9.5% respectively,” he said.