Warner Bros. Consumer Products (WBCP) is proud to announce a partnership with TCC, the global market leader in developing retail marketing programmes that deliver measurable sales increase by influencing consumer behaviour.
Marking the coming together of smart promotional mechanics with world class entertainment brands, TCC has signed the rights to create retail loyalty programmes using Looney Tunes, Scooby-Doo, Tom and Jerry, The Flintstones, DC Comics Super Heroes and The Hobbit. These iconic properties will front promotional campaigns including instant rewards programmes, redemption and sponsor rewards schemes, games and ‘spend and get’ offers at hypermarkets, supermarkets, petrol stations, convenience stores and DIY and home improvement outlets across the EMEA region.
Bruno Schwobthaler, senior vice president, sales and business development, Warner Bros. Consumer Products EMEA, said: “TCC are the leading expert in retail marketing. The programmes that they develop are proven to attract new customers, encourage existing consumers to spend more and retain the most valuable customers by offering them added value incentives. With an enviable client list, this exciting partnership offers us an amazing opportunity to enhance the relationship that consumers have with our brands extending the presence of our portfolio across all sectors of European retail.”
Michael Ioakimides, CEO of TCC, said: “At TCC, we believe that the best brands and licences are the ones which can tell an interesting story at retail, relate with our clients’ customers and give us the possibility to develop comprehensive 360 degree marketing programmes. Warner Bros. characters are perfect in this respect because they have a great connection with kids and their parents who shop in retail outlets. Therefore we are proud to be able to collaborate with Warner Bros. to maximise growth opportunities for our retail clients worldwide.”