Viridor has teamed up with River Cottage star, Hugh Fearnley-Whittingstall, for a new BBC1 primetime programme focused on changing the way we think about food waste.
In a bid to get us to think more about how much food we throw away, Fearnley-Whittingstall visited Prestwich in Greater Manchester and went undercover as a collections operative with help from Bury Council. He saw at first-hand just how much waste is thrown away. He challenged residents to drastically reduce the amount they throw away and, with the help of Viridor, he offered tips and tricks to help them save food and money.
The first episode aired on Monday the 2 November at 21:00 on BBC1 and featured his first visit to a community in Prestwich, who’s rubbish was monitored in a ‘special bin collection’ as part of the show. The general waste was then sorted at the Viridor Every Street Transfer Loading Station with Denise Catley, the Education Officer for the Greater Manchester contract, to reveal the extent of what householders threw away.
Challenging some common myths, Fearnley-Whittingstall took recycling sceptics from the community to Longley Lane Materials Recycling Facility along with Denise to explain how what once was waste was transformed into resources ready for their next step into becoming new products for use again back in our homes.
A second episode aired on Monday 9 November, with Hugh returning to Prestwich to see progress made by residents on the drive to recycle more, with a focus on throwing away less food.
Martin Grey, head of media relations & public affairs for Viridor, said: “At Viridor we’re at the forefront of transforming waste and giving the world’s resources new life. Hugh’s War on Waste, broadcast on primetime BBC1, was a great and timely opportunity to tell the real success story of UK recycling. It was a real reminder of why recycling matters and the important part the public play around ‘right stuff, right bin’. More than that, the programme challenged some common myths and presented the economic as well as environmental case for a more circular economy.
“Keeping recycling simple and accessible is key to its success. As such it was great that both our award winning facilities and education team were showcased. Colleagues like Denise connect with communities every day, making a real difference to council recycling performance. With residents thinking again about how they recycled, we look forward to looking at the progress made in the next episode.”
For further information on how Viridor helps corporates, councils, communities and corner shops transform waste, visit www.viridor.co.uk