Waterloo.London makes senior hire to support opening of major new destination

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Sustainable regeneration expert LCR has appointed Mark Cruddas as head of Retail Asset Management to support the development of retail and leisure destination Waterloo.London.

Mark will deliver the leasing and operational strategy for the opening of Waterloo.London, welcoming aspirational brands to create a unique, immersive experience for consumers.

Set within the RIBA Award-winning former Eurostar terminal at Waterloo station, on completion the development will feature forty new glass-fronted units over three floors and will include malls, a mezzanine and public spaces along a new pedestrianised street, the Waterloo Curve.

Mark joins LCR from Nuveen Real Estate, where he spent eight years as senior portfolio manager and has over 19 years’ experience in asset and investment management, with previous senior roles held at M&G Real Estate and DTZ.

LCR has also welcomed Amy Blackwell as its new Asset Management Director and Rick Lawrence as Property and Partnerships Director. They will each work to support the delivery of LCR’s ambitious 10-year strategy, which will facilitate the delivery of tens of thousands of new homes and jobs across the UK.

Peter Hawthorne, CEO of LCR, said: “Waterloo.London is set to be one of the most unique and significant new retail and leisure destinations in the capital, and an opportunity to capture footfall from one of London’s busiest train stations and the 20 million tourists that visit the South Bank every year.

“The project is designed to capture the unique character of Waterloo, and to preserve its creative spirit and energy. Mark is a natural fit to deliver this, welcoming brands that complement the scheme’s ethos, from now through to our opening.”

Mark Cruddas, head of retail asset management at LCR, said: “Covid-19 has been the catalyst for a rapid shift to digital retailing, meaning creating a distinctive and memorable in-store experience is more important than ever. Waterloo.London will redefine best practice in the creation of immersive, enjoyable and sensory retail and leisure destinations.

“I’m excited to deliver our ambitious leasing strategy, delivering a destination that can be enjoyed by visitors and the local community.”

At the centre of the Waterloo development will be Time Out Market London, a food and cultural market based on the editorial curation Time Out has always been known for. It will bring the city’s best chefs, drinks and cultural experiences under one roof, all in one unique space. Time Out Market London will occupy two floors and accommodate around 500 seats. 

LCR is a purpose-led, values-driven sustainable regeneration company, with a track record of creating exciting new destinations for people to live, work and experience. Wholly owned by the UK Government, it has a 25-year track record of delivering major transport-linked regeneration schemes, including the multi-billion-pound redevelopments of King’s Cross and Stratford City – two of London’s most successful regeneration stories.

Cushman & Wakefield and CWM are joint leasing agents for Waterloo.London. More information on the development can be found at www.waterloo.london