Webloyalty appoints Ben Stirling as managing director, Northern Europe

Webloyalty, provider of customer loyalty solutions that enable e-commerce companies to drive secondary revenue, has bolstered its senior leadership team with the appointment of Ben Stirling as managing director, Northern Europe.

Joining the company from Expedia Partner Solutions, Ben has extensive knowledge of building effective partnerships and managing the successful growth of new divisions. Prior to this, Ben’s previous role was in digital marketing as a director of sales for a London search marketing agency.

With a proven track record in driving business growth through e-commerce, Ben will be responsible for continuing to lead the successful implementation of secondary revenue streams with UK-based retailers. As part of his role, he will oversee the continued development of Webloyalty’s mobile offering and support ongoing growth within European markets.

Ben’s experience and expertise in the travel sector will also benefit the business, as it continues to partner with online leisure, travel and entertainment providers to offer additional income streams.

Speaking of his new role, Ben Stirling, managing director, Northern Europe for Webloyalty said, “I am very excited to be joining the team and getting to know the business as it operates today, understanding the great successes that have been achieved and working with such an experienced and knowledgeable team to define our future.

“I am also looking forward to championing new revenue streams and income diversification, while offering consultancy to retailers as well as travel and leisure providers looking to increase their customer retention capabilities and boost their bottom line in today’s competitive market.”