The position also involves developing mobile solutions for Webloyalty’s partners, and driving new revenue streams through mobile touch points and in-app bespoke solutions. Noth Vuadens will be working across all of Webloyalty’s markets, which include the UK, France, Germany, Spain, Italy, Ireland, Brazil and the Netherlands.
“This is an exciting time to join Webloyalty,” said Noth Vuadens. “Mobile usage is increasing dramatically, and mobile is now driving a significant portion of ecommerce. The mobile shopping experience is very different to the desktop shopping, and understanding the user experience of mobile shoppers who join and use our programmes is crucial.”
Head of acquisition marketing, Joanna Dimsey, said: “I am delighted to welcome Sophie to this new and important role. The rapid growth of mobile commerce has meant mobile is now an integral part of our strategy. With her wealth of experience in mobile marketing, Sophie will be a strong addition to our team.”
Noth Vuadens joins Webloyalty from Logitech, where she was responsible for the European online strategy to support product launches and drive online sales and conversions. Prior to that, she led the EMEA business-to-business acquisition strategy at Yahoo!, driving online lead generation programmes and implementing performance-driven advertising programmes to generate incremental revenue.