Weetabix Food Company appoints Bruce Condon as head of finance

Weetabix Food Company has unveiled a new senior appointment with the announcement of Bruce Condon as head of finance.

Condon will lead the 35-strong Weetabix finance team and his focus is to establish a high performing team that is not simply a support function, but an integral partner within the business. He will also continue to play a key role in the ongoing integration into the Post Holdings Group.

Condon replaces Danny Singh, who moved to head of revenue management, and initially joined Weetabix on an interim basis to help the team to refocus on the ‘brilliant basics’. Having successfully restructured and invigorated the team to improve systems and processes, with improved forecast accuracy just one output, Bruce has now been handed the permanent role.

Prior to joining Weetabix,Condon was EMEA finance director at footwear company Wolverine Worldwide, and helped them grow on a global scale, working on brands such as Hush Puppies. Bruce has a proven track record of delivering complex projects to help a business develop and deliver long term goals.

Condon says: “I’ve always wanted to work with iconic brands – it brings the best out of me – and Weetabix certainly ticks that box. We’ve made great progress in a short amount of time to improve our financial processes and I’m excited to further raise the profile of our team internally, delivering better collaboration across the company. I’m passionate about being a team player – developing talent and teams that deliver within an organisation.”

Condon will report into Richard Martin, chief financial officer at Weetabix. He said: “Bruce joins us with a wealth of experience. He has already bought stability and helped to implement best practice across our financial processes. Bruce is typical of the top talent we want to attract and nurture. He has the energy, skills and commercial attitude that we expect will strengthen our finance team and our senior leader group and we congratulate him on his new position.”