Weetabix hires new head of brand and invests in marketing team

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The Weetabix Food Company has appointed Gareth Turner as head of brand – Weetabix, to lead the long-term brand strategy for the nation’s favourite cereal, the Weetabix brand and its portfolio.

Turner has over 21 years’ experience working within food and drink. Ahead of joining Weetabix, Turner was head of brand operations (Europe) for Arla Foods, where he spent seven years and led several brands to significant growth. Before that he spent 14 years at Heineken UK. Turner replaces Phil Pick who held the position on an interim basis.

As part of his role, Turner will lead the next phase of growth for the Weetabix brand, involving more than £10m of investment in the award winning ‘Have You Had Your Weetabix’ brand idea; and ‘Any-Which-Way-A-Bix’ versatility campaign which continues through 2019.

The marketing team is further bolstered by the return from maternity leave of both Weetabix senior brand manager, Charlotte Hunt and head of innovation, Claire Canty. Weetabix has also recently invested in its marketing capability providing bespoke training to breathe new life into the “Weetabix Way” of growing its brands.

Francesca Theokli, marketing director, Weetabix Food Company UK & Ireland, says: “We’re delighted to welcome Gareth to the Weetabix family. Gareth’s passion for marketing well-loved famous food brands, coupled with his experience and ambition for business growth makes him the ideal appointment within our talented marketing leadership team.” 

Turner, head of brand, Weetabix Food Company, says: “Like millions of people around the UK, Weetabix is in my kitchen cupboard and loved by my family. The opportunity to lead the marketing of the Weetabix brand and take it to the next level, is an honour. In my short time at Weetabix, I’ve already seen first-hand the importance Weetabix places on investing in its brands and its people and I’m excited to be part of this exciting next chapter.”