Weetabix launches new protein chocolate chip

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Weetabix Protein

Weetabix Protein, the No1 Protein SKU in the category (worth £5m and with a 33% share of market), has launched a new Chocolate Chip variant in grocery stores. Made with wheat protein, this latest launch is a delicious and nutritious breakfast that helps keep the family going all morning.

Weetabix’s newest variant has been introduced to meet growing consumer demands for protein in their diets and to incorporate chocolate, the leading flavour in the protein market.

Weetabix Protein Chocolate Chip is packed with wholegrain and high in protein wheat crispies to help build healthy muscles and strong bones. It is also high in fibre and bursting with real chocolate chips for a tasty breakfast to power consumers through the day.

Jane Richards, brand manager, Weetabix Protein, said: “We know that taste is a driving factor when it comes to purchasing protein products, which is why we’re excited to launch our new chocolate chip variant to meet the needs of consumers, with 45% of shoppers now wanting to add more protein to their diet. We believe it will follow the success of our core product, which won a Product of the Year Award in 2016 and helped to make the protein trend mainstream with consumers.”

The launch will be supported as part of Weetabix’s “Have You Had Your Weetabix?” TV advertising campaign, which has proven a huge success for the brand, along with POS and in-store promotions from autumn 2018.

Weetabix Protein cereal biscuits are made with the Weetabix hallmark ‘100 percent wholegrain wheat grown within 50-miles of its mills in Northamptonshire’. High in protein and with the nutrition you’d expect from a Weetabix cereal, Weetabix Protein Chocolate Chip is high in fibre, low in salt and fortified with Iron and vitamins. A serving of Weetabix Protein Chocolate Chip with milk (44g portion with 135ml semi-skimmed milk) contains 13g of protein.

Available from June 2018, Weetabix Protein Chocolate Chip has an RRP of £2.99* for a pack of 24 biscuits. The Weetabix Protein range also includes; Weetabix Protein biscuits, Weetabix Protein Crunch Original and Chocolate, and now, Chocolate Chip.”