Welcome boost to retail footfall in October provides optimistic early start to Christmas, reports Springboard

There was a noticeable improvement in footfall during October, to -13.4% lower than in 2019 compared with -17.4% in September, according to the latest retail data from Springboard.

Footfall declined from 2019 by -15% in high streets, -20% in shopping centres and -3.1% in retail parks.

The final week of the month, which included the October school half term, was pivotal in boosting footfall, shifting the average from -14.3%over the first three weeks to -10.9% in the last week of the month.

High streets and shopping centres benefited most in the final week; footfall in high streets strengthened from -15.8% over the first three weeks to -12.1% in the last week, and in shopping centres footfall shifted from -21.5% over the first three weeks to -15.9%.

UK city centre footfall also improved in October which, in the continued absence of overseas tourists, suggests that the drift back to the office is accelerating. In Central London footfall moved to -22.2% from -32.2%in September and in regional cities outside of the capital, it reached -15.7% from -19.3% in September.

The vacancy rate remains high at 11.7% with only a very marginal improvement from 11.8% in July. This is despite the growth of pop-up stores which are a typical feature of retail destinations in the run up to Christmas, but which should be even more prevalent now given the greater availability of empty space. There was a noticeable improvement in footfall during October, to -13.4% lower than in 2019 compared with -17.4% in September – this is hugely encouraging and in line with Springboard’s forecast for Q4 of 2021. The final week of the month, which included the October school half term, was pivotal in boosting footfall, shifting the average from -14.3% over the first three weeks to-10.9% in the last week of the month. In the final week of the month, it was high streets and shopping centres that benefited most. Footfall in high streets strengthened from an average of -15.8% over the first three weeks to -12.1% in the last week, and in shopping centres footfall shifted from -21.5% over the first three weeks to -15.9%. In contrast, in retail parks footfall in overall terms has bounced back far more to pre-Covid level, however, during half term week the gain was more modest, from an average over the first three weeks of -3.2% to -2.7% in the last week of the month.

UK city centre footfall also improved in October, which in the continued absence of overseas tourists, suggests that the drift back to the office is accelerating. Footfall in Central London moved upward from -32.2% in September to -22.2% in October, and in regional cities outside of the capital, footfall in October reached -15.7% below the 2019 level from -19.3% in September.

“Whilst footfall is recovering, the vacancy rate remains high at 11.7% which is only a very marginal improvement from July when it was 11.8%. This is despite the growth of pop-up stores that are a typical feature of retail destinations in the run up to Christmas, but which should be even more prevalent now given the greater availability of empty space. However, this is not a surprising outcome as the vacancy rate is both a lagged and sticky indicator. The complexities of the leasing market and the heavy burden of business rates hinders the reoccupation of empty units whilst also often forcing unviable retailers to continue to trade, highlighting its limitations as the sole indicator for determining bricks and mortar retail performance,” said Diane Wehrle, marketing & insights director.