Today, Westfield London and Timberland have announced a three-year sustainable partnership with the launch of an accessible and biodiverse Nature Reserve at the West London shopping destination.
A pioneering space, the Nature Reserve has been designed to feature a range of diverse horticultural areas and forms part of Westfield’s ongoing commitment to the local area.
The Nature Reserve hosts a variety of different areas including a wild flower meadow, insect hotels, beehive, fruit trees, vegetable beds and a pond area. Located behind the Southern Terrace at Westfield London, it will showcase different methods for growing fruits and vegetables to help visitors learn about sustainable food growing.
Visitors will be made up of students from local specialist schools such as Jack Tizard School and Queensmill School who support young people with severe learning disabilities and autism. Students will be invited to explore the space and offered the opportunity to learn about the importance of nature, biodiversity and horticulture in a safe and accessible space.
It is a natural partnership thanks to Timberland’s environmental stewardship and longstanding heritage in the outdoors. The brand leads in sustainability practices and eco-innovation with planting trees and a passion for nature sitting at the heart of everything they do. This September, Timberland announced a goal for its products to have a net positive impact on nature by 2030 — giving back more than it takes. Timberland’s stores are all built with nature in mind, including the Flagship Westfield store which is made with natural materials.
The brand has long wanted to create a green space in London to address key environmental issues including loss of biodiversity, poor air quality and climate change and the newly launched Nature Reserve at Westfield London is the perfect fit. As part of the partnership, Timberland will also be running workshops in collaboration with Urban Planters, who curated the Nature Reserve. These will take place on site throughout the year to bring the space to life and encourage visitors to learn and engage with the great outdoors. Timberland will also take over a number of media sites across the centres including Westfield’s screen network.
Jacinta Roswell, general manager at Westfield London said: “We’re excited to partner with a brand like Timberland who has a strong commitment to protecting nature and ensuring a green future. At Westfield London, we’re always looking to create new experiences and the Nature Reserve is a great example of how we can work with brands to create meaningful activations that align with our ethos and commitments to our local community.”
Andrea Simmen, marketing manager at Timberland, added: “We are proud to sponsor The Westfield Nature Reserve. It perfectly aligns with our brand ethos of bringing communities together and investing in nature for a greener and brighter future. We couldn’t be happier with the partnership which we believe is the start of something really special. The space itself is a great place for local schools to learn about why being in nature is so important, not only for the future of our planet, but also our mental and physical health. This space gives us a platform to educate the local community on how they can make small changes on a grassroots level which together contribute towards a greener London.”
The space will be managed within Covid Secure guidelines with hand sanitisation stations placed throughout the area and visitors will follow social distancing rules.